Target Audience Research: Zombieland

The  main audience for this is males under 18 which is now appearing to be the dominating age range for horror films which definitely isn't surprising as stereotypically you image males to be more interested in gore. 

The problem with these graphs and this result is that younger people use computers more and go on Imdb more so they will participate in voting whereas older people may not so we don't know their thoughts.

votes	Average
Males	110,102	7.8
Females	15,709	7.9
Aged under 18	4,579	8.3
Males under 18	3,571	8.3
Females under 18	974	8.2
Aged 18-29	86,231	7.9
Males Aged 18-29	74,645	7.9
Females Aged 18-29	11,230	8.0
Aged 30-44	30,585	7.5
Males Aged 30-44	27,508	7.5
Females Aged 30-44	2,824	7.6
Aged 45+	4,511	7.1
Males Aged 45+	3,883	7.1
Females Aged 45+	577	7.1
IMDb staff	25	7.6
Top 1000 voters	591	7.1
US users	37,775	8.0
Non-US users	81,764	7.7

Target Audience Research:Insidious

The main audience for this film is males under 18, this is no surprise as as Insidious is a slightly darker and unusual film so women may not take it lightly or could be affected by the issues.
The graph is slightly more accurate that the one for Paranormal Activity 3 as a lot of people have participated enabling us to get a good result and average but again, not everybody has seen Imdb and the older audience especially won't.

Votes	Average
Males	32,811	6.8
Females	7,637	6.9
Aged under 18	1,942	7.6
Males under 18	1,354	7.6
Females under 18	576	7.5
Aged 18-29	26,294	7.0
Males Aged 18-29	20,931	7.0
Females Aged 18-29	5,167	7.0
Aged 30-44	10,807	6.7
Males Aged 30-44	9,119	6.7
Females Aged 30-44	1,573	6.6
Aged 45+	1,578	6.4
Males Aged 45+	1,269	6.4
Females Aged 45+	279	6.8
IMDb staff	8	6.1
Top 1000 voters	258	6.5
US users	10,679	7.0
Non-US users	24,804	6.7

Target Audience Research: Paranormal Activity 3

Paranormal Activity 3:
The main target audience for Paranormal Activity 3 is definitely males and females under 18 but also females aged 30-44 have voted the same as the under 18s which is surprising as you would think that they'd have very different film tastes.

Votes	Average
Males	10,052	6.4
Females	2,501	6.6
Aged under 18	1,141	6.7
Males under 18	823	6.7
Females under 18	298	6.7
Aged 18-29	8,599	6.6
Males Aged 18-29	6,800	6.6
Females Aged 18-29	1,705	6.7
Aged 30-44	2,482	6.1
Males Aged 30-44	2,042	6.0
Females Aged 30-44	410	6.7
Aged 45+	429	5.4
Males Aged 45+	346	5.4
Females Aged 45+	80	5.6
Top 1000 voters	55	5.5
US users	4,279	6.5
Non-US users	5,835	6.3

There is of course a slight problem with this graph  not everybody that's seen the  film uses IMDB  so not a lot of people have contributed to the graph to get an accurate result. 

Art of the Title "Blade II" and "The Thing 3"

Blade II

What colours and images are used?
The colours are very dark with mainly blues and blacks, these connotate emptiness and death. The titles are in red to stand out against the darkness and to imply danger.
What font and layouts are used?
The font is bold and of a standard style, it's not unique or hard to read so it stands out well and keeps the simplicity.
How is the sequence edited?
To begin with there are lots of longer scenes with cut edits but as the opening progresses the clip is cut more with lots of edits to make it upbeat and create tension, preparing you for the rest of the film.
How does it establish the genre?
Throughout there is lots of dim lighting to create a sense of mystery and eeriness. Lots of music surrounds the opening, it can be interpreted as blade slashes reflecting on the name of the film. All of these establish the genre as they create a mysterious and scary atmosphere, following the horror genre.

The Thing 3

What colours and images are used?
You cannot really work out what the images are which adds mystery, this reflects the name "The Thing" as we don't know what that is either. The colours are dark consisting mainly of blacks and greys, they symbolise death and loneliness which may be a key theme throughout the film.
What font is used?
The font is a mixture of upper and lower case letters, they are not in a straight line which could reflect the narrative- it may be non-linear. The colour is white so it is visible against the dark background, it may show the character's innocence as there will be victims due to it being a horror.
How is the sequence edited?
There are fades and cuts which makes the sequence seem very realistic which is key in order to make the audience believe in the film as this will add to the scare factor.
How does it establish the genre?
The unknown images, scary font and realistic editing establishes the horror genre as it adds an element of threat and the unknown but is believable.

Opening titles analysis

Film one: 'Somebody Help Me 2'

Production companies (in order of appearance):

• Brian and Barrett films
• AZ films
• A Christopher B.Strokes film

Credits (in order of appearance):

• Brian and Barrett films
• AZ films
• A Christopher B.Strokes film
• Malika Haaq
• Introducing Azur De
• Sonny King
• Milo Stokes

Why are the credits in this order?

The credits are in that order to show the importance of actors, if the film features a major A Lister then it will see this as a vital opportunity to ensure audiences they know that this big star is in it. If the actors are unknown this may be the same with big production companies. The word 'introducing' is used as this actor will have a big part, they're second, but may not be well known. 

What fonts are used and why?

 A standard, bold font in white is used because it leaves it very simple, a fun style of font would completely ruin the opening and set the film to be some sort of parody or joke. So this font ensures the seriousness whilst contrasting against the dark background.
Production logo:
The logo of the production company AZ films is of a badge with a film reel wrapped around it. Although this logo does not specifically scream horror films, the reel may represent feeling trapped as it squashes the badge. Despite this, I do not think this prepares you for the film as this company probably does not specialize in horrors due to it's logo.

Film two: 'The Grudge 2'





Production companies (in order of appearance): 

• Columbia
• Ghost House Pictures

Credits (in order of appearance):

• Columbia, which then turns into the Grudge with the title 'The Grudge 2'
• Ghost House Pictures
• Colombia Pictures and Sam Raimi present 
• A Ghost House Pictures production
• A film by Takashi Shimizu
• Amillir Tamblin
• Arielle Kerbil

Why are the credits in this order?

Columbia pictures comes first as it's a well known distributer and has many well known films. Second comes the production companies and directors, this shows the actors involved may not be well known-otherwise they'd be first. Later are the actors, in which only a couple are shown due to the unpopularity of these protagonists.

What fonts are used and why?

For the credits a standard block text is used in white to contrast against the black background, this stands out well. But further on a black font is used which fades, it reflects the grudges hair (this turns out to be a key scary factor in the movie) and washes away.

Production logo:
The production logo is the standard Columbia woman but due to it's lack of scariness, they change it for the film and she turns into the Grudge character. This is a real shock factor as many are used to the normality of the Columbia logo and see it lots, but to have it changed prepares the audience that this film will be far from the ordinary due to this change.

Horror conventions mindmap

Horror film mind map on Prezi