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Thursday, 17 November 2011

Target Audience Research: Zombieland

The  main audience for this is males under 18 which is now appearing to be the dominating age range for horror films which definitely isn't surprising as stereotypically you image males to be more interested in gore. 
The problem with these graphs and this result is that younger people use computers more and go on Imdb more so they will participate in voting whereas older people may not so we don't know their thoughts.

votes Average
Males 110,102 7.8
Females 15,709 7.9
Aged under 18 4,579 8.3
Males under 18 3,571 8.3
Females under 18 974 8.2
Aged 18-29 86,231 7.9
Males Aged 18-29 74,645 7.9
Females Aged 18-29 11,230 8.0
Aged 30-44 30,585 7.5
Males Aged 30-44 27,508 7.5
Females Aged 30-44 2,824 7.6
Aged 45+ 4,511 7.1
Males Aged 45+ 3,883 7.1
Females Aged 45+ 577 7.1
IMDb staff 25 7.6
Top 1000 voters 591 7.1
US users 37,775 8.0
Non-US users 81,764 7.7

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