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Thursday 17 November 2011

Target Audience Research:Insidious

The main audience for this film is males under 18, this is no surprise as as Insidious is a slightly darker and unusual film so women may not take it lightly or could be affected by the issues.
The graph is slightly more accurate that the one for Paranormal Activity 3 as a lot of people have participated enabling us to get a good result and average but again, not everybody has seen Imdb and the older audience especially won't.
VotesAverage
Males 32,811 6.8
Females 7,637 6.9
Aged under 18 1,942 7.6
Males under 18 1,354 7.6
Females under 18 576 7.5
Aged 18-29 26,294 7.0
Males Aged 18-29 20,931 7.0
Females Aged 18-29 5,167 7.0
Aged 30-44 10,807 6.7
Males Aged 30-44 9,119 6.7
Females Aged 30-44 1,573 6.6
Aged 45+ 1,578 6.4
Males Aged 45+ 1,269 6.4
Females Aged 45+ 279 6.8
IMDb staff 8 6.1
Top 1000 voters 258 6.5
US users 10,679 7.0
Non-US users 24,804 6.7        

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