-How do the films use the new media to advertise the film?
Straight away on IMDB you see that you can 'like' this film on Facebook, which tells me they have a page on Facebook to advertise their film. You can also 'share' the page to Facebook, Twitter and Myspace.
When you go onto the films website you can see that immediately there are links to Facebook and Twitter as they are the two most popular social networking sites.
-How do the sites use new media to encourage audience interactivity with the film?
By having direct links to huge social networking sites, on both IMDB and their own website, enables people to talk with each other about the film instantly making it more popular.
-Who is the site target audience?
The films website looks as if its target audience is teenager or young adults because there are many links and phrases that talk about social networking sites, and these sites are mainly used by teenagers. I also think its aimed at boys because the general layout isn't very 'pretty'. Also, according to our research it is apparent that the main target audience for horror films is 18 year old males.
How does the site establish audience expectations of the film?
The background is plain black and the writing of the title is red. This ties in with the name of the film 'The Devil Inside' as red connotates danger and death. Its a very plain and simple website which gives a feeling of emptiness and adds to the tension of the film. A clip of the film is immediately shown before you can enter the website, and the clip is of a woman in a mental asylum, again highlighting the feeling of emptiness.
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