At the top of the film's website there is a Facebook and Twitter link so you can follow update's from the film, allowing you to learn more about it and get an insight which may really intrigue some, persuading them to see the film. Social networking sites also promote the film because they're very popular all of your friends will see that you have 'liked' or became a 'fan' of the film which may encourage others to check it out.
You can also use YouTube on the site to ''scare your friends'', so when your friends are shown this link they'll instantly be introduced to the film.
Who is the site target audience?
The sites target audience is definitely comfortable computer users, so probably teenagers and young adults as they are most familiar with social networking sites. Also from my previous research, i found that Horror films appeal to 18 year old males so this is most likely to be this film's target audience.
How does the site establish audience expectations of the film?
The site uses big bold writing with a creepy font and black background so it definitely tells you straight away that it's going to spooky and gory. Above the main text on the site it says ''from the producer of Dawn of the Dead'' so the audience will definitely have high expectations and expect it to be as scary as previous films made. You get glimpses of characters which creates a sense of mystery as you're not too sure who is in it.
No comments:
Post a Comment